![]() Top-notch portfolio analysis tools and calculators: Fidelity has many tools and calculators to use against a portfolio or for specific trades.Customers can also speak with professionals with trading experience to discuss their trading ideas as they learn how to invest or trade in various products. Extensive educational content: Fidelity makes multiple educational offerings available to its customers in multiple formats, including articles, videos, live and recorded webinars, and infographics.Screeners are available for stocks, ETFs, mutual funds, fixed income, and for environmental, social, and governance and socially responsible investing (ESG/SRI). Users also have free access to both Fidelity research and third-party research from more than 25 sources, including Zacks Investment Research, Standard & Poors, and Moody’s Investor Service, Inc. A new feature of Fidelity’s screeners includes the ability to see all ETFs that contain a specific stock. Screeners have many available criteria (more than 140 for the stock screener), themes like cloud computing, drones, environmental, social, and governance (ESG), and watch lists that can be created from search results. ![]() Excellent research and asset screeners: Research offerings and asset screeners at Fidelity are excellent, with users having screeners for stocks, ETFs, options, and fixed income.Should they want to, traders can route their own orders. With the exception of options, unlike many online brokers, Fidelity does not accept payment for order flow (PFOF) for stock and ETF trades, so it always will be looking for the best price execution without any conflicts. Fidelity obtains an average of $0.0174 in net price improvement for stocks and ETFs. Fidelity is able to capture the National Best Bid and Offer (NBBO) quote, and often gets even better price execution. Great trade executions: Fidelity obtains great trade execution by using proprietary trade execution algorithms that route orders to up to 50 market centers, such as exchanges, market makers, and automated trading systems.Options result in a $0.65 fee per contract traded. It offers free stock and ETF trading and has eliminated most account fees, such as transfers, account closing, and wire and check fees. ![]() The most powerful fidelity is “real life.” A live presentation in an auditorium (usually) holds people’s interest better than a YouTube video of the event - a phenomenon that many parents discovered this year, while watching children struggle with Zoom-style classes. And a video played on a large, high-definition screen is more impactful than one played on a small, low-quality screen. For instance, video can deliver a message more effectively than audio. ![]() Fidelity plays a fundamental role in the effectiveness of a marketing strategy. “Real Fidelity.” The term fidelity refers to the formats we use to communicate sounds, images, or experiences. Here’s my deeper explanation of this concept. If you cultivate a powerful company culture, you increase your ability to attract high-quality employees. Customers don’t care about your company culture, values, or belief systems - but your employees do. Marketing to employees. People assume that marketing is aimed at consumers, but a lot of marketing is actually intended for employees.
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